Nestlé required a full-service design agency to help create a digital experience of the 2016 Nestlé gift that would bring the symbolism of the nest – Nestlé’s inspirational logo – to life. The gift, a beautiful artistic representation of the nest by leading design company Alessi, is distributed globally to thousands of employees and partners. The digital manifestation of the gift was designed to support the feelings of identity and belonging
After extensive research into the history of Nestlé, we focussed the content on three editorial areas; the symbolism of the nest and the museums and art collections that represent Nestlé in its 150th year and the creation of the 2016 Nestlé gift. The value of the nest was demonstrated through a visual and narrative arc with the mantra ‘see more, do more, know more’. We created nest visualisations and icons that represented the core values of the 150 year celebrations.
With so much rich media content that couldn’t be captured within the short films, we created interactive slideshow carousels that would allow us to share even more of the museum’s content, Nestlé story and the images that captured the making of the Alessi nest.