You probably don’t need us to tell you all the benefits of employee-generated video (EGV) – wherever there are people, there’s potential. It works for marketing, event coverage, comms, training, recruitment and, well, everything really. But you might have some reservations about whether you can incorporate EGV content within your resources and budget.
For those who do need a bit more background on employee and user-generated content, check out these two previous posts: UGC is the missing link in your communications strategy and 30 ideas for UGC content across 5 industries.
Typical EGV business functions (but not limited to)
- Corporate communications
- Brand awareness & marketing
- Training & development
- HR & recruitment
A few of the top benefits of EGV
- Enable experts to share knowledge, both internally and externally
- Recap key meeting information or preview product updates
- Amplify company events or community outreach
- Report company news & give business updates
The formidable power of video is no longer only for big budgets. We’ve created CREWSTUDIO, a video content creation and curation tool that capitalises on the fact that there is a video camera in every pocket.
CREWSTUDIO turns all employees, anywhere in the world, into content creators. It’s an accessible, affordable app that flexibly adapts to fit your communications needs.
Project set-up within CREWSTUDIO is simple. Together we develop the scope of your project, your team downloads the app and then follows the on-screen steps and task list to get started.
Sounds good, doesn’t it? Get in touch with our team to find out more about unlocking the potential of employee-generated video on any budget.
*Stat sources: Edgar Dale’s cone of experience, Cisco, Forbes Insight